Glancing at Garth's offering for the day, the Title of a book on his list caught my eye and I googled up some info. I thought this wiki entry worth pointing to encourage a bit of thought.
A number of items in the brief synopsis seem relevant to ongoing circumstances and how influencing the thinking of large groups of people is achieved. When I got to the part on Salesmen, a recent example came to mind. I was at a Wholesale Auto Auction recently and listened to the shyster owner/operator repeat two things again and again, in order to achieve maximum impact with the fewest words.
These were, "it's from the bank", and "a fresh trade in from new car store X". X being a specific new car GM store. I won't mention the name. You see, both of these things were intended to convey confidence and legitimacy. "The Bank", "fresh trade", "new car store". All intended to instill a false sense of confidence, especially considering the "As is, where is" terms of these sales.
I couldn't help smile a wry smile and think of the similarity to politics. BTW, I am an old hand at the Auto Auction game, so these things have no effect on me. Speaking of which, if the public who attends these Auctions knew half of the games played there and the background behind the business strategies, they wouldn't go if they were paid to.
But, ignorance is bliss.